The 3c Project made its debut in 2015 as a space for naturals. Since then, it has become an evolving project that celebrates and inspires women & men of all ages, backgrounds and hair textures, while also empowering them to live their best, most healthy lives by learning to care for their hair, mind and body.

3c is more than just a "hair type," here it represents CURLS, CONSCIOUSNESS & CURVES.